Issue 4: David Bowie ‘Low’ (1977)

I would have loved to be a fly on the (weeping) wall when Bowie delivered this to the suits at RCA. Eh, David, you don’t appear to be singing anything on side 2? Apart from some wailing and stuff…

Just imagine – one of THE great voices in rock making a call to – you know – not sing for a bit. That’s just after releasing the hugely successful ‘Changesonebowie’ hit-fest. What a guy!

So, it’s the mainly instrumental side 2 I listen to when writing. I can’t listen to anything with words if I’m putting down some of my own.

Apparently, Bowie played a lot of the instruments himself. Including some startling sax. The 4 tracks are steeped in cold war vibes. Warsaw. Berlin. A little sombre, but full of taut emotion – inspirational soundscapes that make it virtually impossible not to come up with messaging that doesn’t connect on a deeply human level.

And then when it’s time to do something really fun – like timesheets or invoicing – I’ll flip the record and marvel at songs like ‘Sound And Vision’, which still sound like they were made last week.

All in all, ‘Low’ is a Ballad Of A Thin Man who most definitely knows something is happening – and does know what it is.

Thank you, Mr. Jones ⚡️

#copywriting #creativity #davidbowie