Are we there yet?
Copywriting, in general, is about getting people to do things. To take their head and heart to a place where they buy a product, subscribe to a service, go to the doctor, upgrade, switch, donate – the list is as long as the queue to the Dartford crossing.
But it’s not all about the destination. The journey is just as important. And that’s where the copywriter comes in – we set the tone and the right environment, so when the moment comes for action, the decision is already half-made.
The album ‘Autobahn’ is all about the journey. Hypnotic melodies combine with electronic toots and whistles to create the soundtrack to a changing landscape that drifts by the window to your mind’s eye. Clocking in at over 20 minutes ‘Autobahn’ (the song) is a whole side of vinyl. If it went on twice as long, I still wouldn’t ask if we were there yet. But at 24 inches it’ll be tricky to get on a turntable.
Side 2 is also packed with outrageous melodies that retain all the humanity of the musicians who created it, despite them knocking it out on synths and drum machines. In 1974! When Led Zeppelin were in full flight and the Stones were only into their second decade. I know, ‘Autobahn’ isn’t rock and roll – but I like it.