Need to add a bit of swing to your Christmas copy? Then look no further than this sublime seasonal soundtrack. Full of reflective piano meanderings and melancholy melodies, it’s right on the chocolate money.

It was only a few Christmas Pasts ago that I discovered ‘A Charlie Brown Christmas’. Of course, it’s the soundtrack to the cartoon of the same name, commissioned by Coca-Cola. And, as Alexis Petridis remarked in his review for The Guardian, “They presumably weren’t expecting Charles M Schulz to write a script about the money-grubbing commercialisation of Christmas and the depression wreaked by festivities that never quite live up to your expectations...”

And it’s this unexpected doozy from Schultz, expertly scored by Guaraldi, that makes the album so great to write copy to. Because it soundtracks the holiday season in all its cold bread sauce and cracker-debris glory, ‘A Charlie Brown Christmas’ takes you to a place where you’ve the freedom to tell it how it is. To connect with people on an emotional level that resonates with their lived experience of the festive season.

Don’t get me wrong, it’s not like every track has all the feels of Robert Smith DJing a kids’ party (sorry, Rob 💋). It’s a glorious blend of the highs and the not-so-highs of Christmas.

In fact, to paraphrase Dr Seuss, every time I listen to it my heart grows three sizes. Happy Christmas 🎄

#copywriting #creativity #copywritersunite #christmas #vinceguaraldi